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Ralph Lauren’s longstanding association with Wimbledon is a perfect blend of tradition and style. To bring this connection even closer to the public, we transformed a vintage Routemaster double-decker bus into the Ralph Lauren Custom Shop—crafted by The Bus Business and tailored specifically for Ralph Lauren.
Featured at both Wimbledon and Regent Street’s Summer Sundays, the custom shop offered visitors the chance to personalise their own Ralph Lauren shirt while they waited, creating a truly memorable keepsake from their visit. By taking the brand’s heritage beyond the court and into the heart of London, the experience amplified Ralph Lauren’s iconic presence during the summer season.
It was a privilege to collaborate with Ralph Lauren’s brilliant team on this timeless initiative, celebrating a partnership that continues to honour the elegance and legacy of the Championships.