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The camionnette is the focal point of a scalable, integrated campaign where Ragged Edge & The Bus Business delivered events and activations in the on and off trade, supported by PR and digital campaigns across the UK, Europe and in America. This lovingly created award winning Citroen was launched in the UK in summer 2014. The luxuriously appointed bar is hidden inside a beautifully restored camionnette (delivery van), designed to tell the brand's intrinsic story in an unusually engaging way. Only a select few influencers are invited inside, where they receive a private cocktail consultation culminating in a martini bespoke to their taste. We worked with Grey Goose and Grey Goose Vodka over 5 years building not just the famous camionette but many many other promotional assets that toured the World in pursuit of reinforcing this brand as the true global leader in Vodka sales. This campaign really shows how brands owners should activate.